Company Stance on Social Issues Drives Purchase Decisions
The American public increasingly expects companies to take a stand on societal issues, and many of these individuals are endorsing those stances with their dollars.
June polling revealed that 38% of the Informed Public has started buying from a particular company or brand in the past two years due to its stance on a social issue.
For certain subsets of the Informed Public that number is even greater. Parents (53%), people with advanced degrees (54%), and those aged 18 to 34 (50%) are more likely than the public as a whole to have made that kind of buying decision based on a social stance.