Future of Work Top of Mind in Back to Office Conversations
While there isn’t a shared understanding of the future of work, it is a popular topic on social media platforms as some employees head back into the office for the first time since the onset of the coronavirus pandemic. More than 1 in 4 (27%) social media conversations about returning to the office in person discuss the future of work. Users have flocked to the “#futureofwork” hashtag to offer tips, share best practices and voice concerns as we transition to a post-pandemic environment. This conversation can be a vehicle for CEOs to not only share their wisdom and experience on the topic but also learn about the type of work environment and future office benefits the public wants.
Methodology: Purple Social Listening Analysis capturing mentions of returning to the office in person between May 10, 2021 – July 1, 2021.